Princesse Tam Tam

Princesse Tam Tam was founded in 1985 by the Hiridjee sister – who discovered that the bestselling range in their Parisian gift shop was men’s brightly coloured boxer shorts, bought by women for themselves. Inspired by this, they discovered a space in the market and went on to create the fashion forward, feminine and cheeky Princesse Tam Tam range

The brand is regarded as a maker of very pretty and extremely high quality underwear that is both original and fresh. Princesse Tam Tam's designs and colours are youthful and it is possibly one of the flirtiest French lingerie designers today.