Spanx

Sara Blakely launched Spanx and Haute Contour by Spanx in 2000 after fruitless attempts to track down body-sculpting lingerie that was also comfortable. Spanx has since taken the shapewear industry by storm with pieces that guarantee a streamlined silhouette whatever the outfit, and is now a red-carpet must-have.

Their products help women to increase their confidence by enhancing their figures and creating a slimmer and sleeker appearance. Spanx create a smooth line under your clothing  and give you the shape you want. The slimming of the tummy and the trimming of the thighs helps clothes to fit right and at the same time, spanx completely eliminating the fashion faux pas "VPL" or Visible Panty Line.