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Sarda Lingerie

Sarda has been making lingerie in Barcelona since 1962 — originally known as André Sarda, a brand beloved for its romantic French-inspired laces and soft, feminine designs. Around three years ago the brand underwent a bold reinvention, pivoting to a younger, more daring aesthetic with graphic prints, unexpected colour combinations, and a distinctly contemporary attitude. Like Marie Jo and Prima Donna, Sarda is part of the Van de Velde family — so the craftsmanship and construction quality are impeccable — but the personality is entirely its own.

At Caroline Randell we stock a small, very carefully chosen edit from the Sarda range each season — typically one or two collections that we feel offer something genuinely different from the rest of our brands. This isn't a brand we carry in breadth; it's one we carry by choice, for the true lingerie lover who appreciates discovering something unexpected. Each season Sarda pushes its creative limits, and we select the pieces that we feel are the most exciting and wearable from the current range. Sizing follows the same EU convention as Marie Jo — 32 to 36 back and B to E cup — with the same consistent, reliable fit you'd expect from a Van de Velde brand.

We've followed Sarda through its evolution from André Sarda to the bold, rule-breaking label it is today, and we love what it has become. If you're the kind of person who wants their lingerie drawer to contain something a little surprising alongside their everyday favourites, Sarda is worth exploring. Our edit changes with each season, so if something catches your eye it's worth snapping it up. As always, we're happy to chat by phone or WhatsApp if you'd like to know what's currently in stock or get a personal recommendation — visit us at our lingerie boutique in Wimbledon Village, London, or get in touch wherever you are.

We ship Sarda worldwide, with complimentary UK delivery on orders over £125. You can also browse our full lingerie collection or explore our edit of French lingerie to discover more of the European brands we love.


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Sarda Bremer Plunge Bra In MakeupSarda Bremer Plunge Bra In Makeup
Sarda Bremer Thong in MakeupSarda Bremer Thong in Makeup
Sarda Bremer Rio Briefs In MakeupSarda Bremer Rio Briefs In Makeup
Amelia Bralette in FloridaAmelia Bralette in Florida
Amelia Rio Briefs in FloridaAmelia Rio Briefs in Florida
Amelia Mini Thong in FloridaAmelia Mini Thong in Florida
Save 40%Shay Plunge Bra in Orange ShockShay Plunge Bra in Orange Shock
Sarda
Shay Plunge Bra in Orange Shock Sale price£74.00 Regular price£124.00
Save 40%Shavonne Push Up Bra in Funky VioletShavonne Push Up Bra in Funky Violet
Sarda
Shavonne Push Up Bra in Funky Violet Sale price£64.00 Regular price£107.00

Frequently Asked Questions About Sarda Lingerie

What is Sarda lingerie?

Sarda is a Barcelona lingerie brand founded in 1962, originally known as André Sarda. Around three years ago the brand underwent a bold rebrand, moving away from its romantic lace heritage towards a more contemporary, graphic, and fashion-forward aesthetic. It remains part of the Van de Velde family — the same company behind Marie Jo and Prima Donna — so the quality and construction are exceptional.

How does Sarda sizing compare to UK sizing?

Sarda uses EU sizing, consistent with the Marie Jo fit. We stock sizes 32 to 36 back and B to E cup. If you're familiar with your Marie Jo size, your Sarda size will be the same. If you're unsure how your UK size translates, get in touch by phone or WhatsApp and we'll help before you order.

How much Sarda do you stock at Caroline Randell?

We stock a small, carefully curated edit from the Sarda range each season — typically one or two collections that we feel offer something genuinely exciting and different. It's a considered choice rather than a broad range, selected for the true lingerie lover who appreciates discovering something unexpected. As our edit changes each season, we'd recommend getting in touch to find out what's currently available.

Is Sarda the same as André Sarda?

Yes — Sarda was formerly known as André Sarda, a brand with a long heritage of romantic, lace-led lingerie. The brand underwent a significant rebrand around three years ago, adopting a bolder, more contemporary identity while retaining the same exceptional craftsmanship and Van de Velde quality at its core.

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