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Frequently Asked Questions About Sarda Lingerie
What is Sarda lingerie?
Sarda is a Barcelona lingerie brand founded in 1962, originally known as André Sarda. Around three years ago the brand underwent a bold rebrand, moving away from its romantic lace heritage towards a more contemporary, graphic, and fashion-forward aesthetic. It remains part of the Van de Velde family — the same company behind Marie Jo and Prima Donna — so the quality and construction are exceptional.
How does Sarda sizing compare to UK sizing?
Sarda uses EU sizing, consistent with the Marie Jo fit. We stock sizes 32 to 36 back and B to E cup. If you're familiar with your Marie Jo size, your Sarda size will be the same. If you're unsure how your UK size translates, get in touch by phone or WhatsApp and we'll help before you order.
How much Sarda do you stock at Caroline Randell?
We stock a small, carefully curated edit from the Sarda range each season — typically one or two collections that we feel offer something genuinely exciting and different. It's a considered choice rather than a broad range, selected for the true lingerie lover who appreciates discovering something unexpected. As our edit changes each season, we'd recommend getting in touch to find out what's currently available.
Is Sarda the same as André Sarda?
Yes — Sarda was formerly known as André Sarda, a brand with a long heritage of romantic, lace-led lingerie. The brand underwent a significant rebrand around three years ago, adopting a bolder, more contemporary identity while retaining the same exceptional craftsmanship and Van de Velde quality at its core.

















