Prima Donna Lingerie

Prima Donna has been crafting luxury lingerie since 1865 — over 150 years of expertise that shows in every single bra they make. Part of the Van de Velde family in Belgium, the same house behind Marie Jo, Prima Donna shares the same obsessive attention to construction quality but with a clear and dedicated focus: designing exceptional lingerie for fuller busts. This is a brand that has spent generations perfecting the art of the underwired bra for D cup and above, and it shows in the way the bras fit, feel, and last.

What sets Prima Donna apart technically is the same detail that distinguishes its sister brand Marie Jo — every underwire is triple-coated. For fuller cup sizes in particular, this is significant. Wire discomfort is one of the most common complaints among women with a larger bust, and Prima Donna's construction eliminates it entirely. The wire moves with the body, never against it, which means genuine all-day comfort without any compromise on support or shape. We stock sizes 30 to 38 back and D to H cup, covering a wide range of fuller figures with the kind of precision fit that is very difficult to find at this level. The collections are refreshed each season with new fashion ranges, but our two perennial bestsellers — Deauville and Madison — are stocked year-round, and both are regularly recoloured each season. This means once you've found your Prima Donna size and shape, you can confidently build a collection of colours in a fit you already know and love. For something with a bolder, more fashion-forward personality, Prima Donna Twist offers the same exceptional construction in more playful, contemporary designs.

We have stocked Prima Donna at Caroline Randell since we first opened in 2009, and it has been a cornerstone of our collection ever since — particularly for customers who have struggled to find a well-fitting, beautiful bra in a fuller cup size. The fit is exceptionally consistent across the brand, which makes rebuying straightforward and gives our customers real confidence when ordering online. If you're new to Prima Donna and would like guidance on which collection or style suits you best, we're always happy to help — visit us at our lingerie boutique in Wimbledon Village, London, or get in touch by phone or WhatsApp wherever you are.

We ship Prima Donna worldwide, with complimentary UK delivery on orders over £125. You can also browse our full lingerie collection or explore our edit of fuller bust bras if you'd like to discover more.

Frequently Asked Questions About Prima Donna Lingerie

Is Prima Donna good for larger cup sizes?

Prima Donna is specifically designed with fuller busts in mind and is one of the best brands in the world for D cup and above. We stock sizes D to H cup and 30 to 38 back, and every bra is engineered to provide genuine support, shape, and all-day comfort — without sacrificing on style. If you've struggled to find a beautiful bra in a larger cup size, Prima Donna is worth trying. Get in touch by phone or WhatsApp and we'll help you find the right style for you.

Why are Prima Donna bras so comfortable?

Every Prima Donna underwire is triple-coated, which means it moves with the body rather than pressing against it. For fuller cup sizes in particular, this makes a significant difference — wire discomfort is one of the most common complaints among larger-busted women, and Prima Donna's construction eliminates it entirely. Combined with high quality fabrics and expert craftsmanship dating back to 1865, it's a bra that genuinely feels as good as it looks.

What is the difference between Prima Donna and Prima Donna Twist?

Prima Donna is the main collection — elegant, sophisticated, and classic in its styling. Prima Donna Twist was developed as a younger, more fashion-forward sister brand, with bolder designs, brighter colours, and more playful details, while retaining the same exceptional construction and fit. Both share the same triple-coated underwires and consistent sizing, so if you know your Prima Donna size, you can shop Twist with confidence.

Which Prima Donna collections are stocked year-round?

Deauville and Madison are our two perennial bestsellers and are stocked year-round at Caroline Randell. Both collections are regularly recoloured each season, which means once you've found your size and shape, you can build a wardrobe of colours in a fit you already trust. Other Prima Donna collections tend to be seasonal fashion ranges, so if something catches your eye it's worth buying when you see it.

Where can I buy Prima Donna lingerie in the UK?

Prima Donna is available from a number of specialist lingerie stockists in the UK. We have stocked it at Caroline Randell, our luxury lingerie boutique in Wimbledon Village, London, since 2009. We ship worldwide with complimentary UK delivery on orders over £125, and our team is always available by phone or WhatsApp for personal fitting advice before you order.