Caroline Randell respects your privacy and your desire to understand how your information will be handled and used. We strive to be exemplary in corporate social responsibility. We place great value in honesty and clarity in our commitment to safeguarding and respecting your privacy and choices. This Policy explains how we collect, use and store your information. Using your information in a way that you are comfortable with and keeping your information secure is an integral part of the luxury retail experience we aim to provide. Caroline Randell will ensure that all information protection and customer legislation standards are met when handling any of your personal information.


1) We respect your privacy and your choices.
2) We make sure that privacy and security are embedded in everything we do.
3) We will not send you marketing communications unless you have asked us to. You can change your mind at any time.
4) We will never sell your personal data.
5) We are committed to keeping your personal data safe and secure. This includes only working with trusted partners.
6) We are committed to being open and transparent about how we use your personal data.
7) We will not use your personal data in ways that we have not told you about.
8) We respect your rights, and will always try to accommodate your requests as far as is possible, in line with our own legal and operational responsibilities.

References in this Privacy Policy to "we", "us" “our” and "Caroline Randell " are to Caroline Randell Limited (company number 09123837), registered office 6 Church Road, Wimbledon Village, London SW19 5DL


You, the consumer, are our priority. You drive what we do. We love hearing from you, learning about you, and creating and delivering products that you enjoy. We know that many of you love interacting with us and because of this, there are many ways that you might share your personal data with us, and ways that we might collect it. We do this so we can provide you with the best luxury retail experience.

You provide us with your information directly when you make a purchase in our boutique, sign up to our client club, shop online, or register to take part in a competition.

Information Collected When You Make A Purchase

When you make a purchase either in our boutique or online, we will collect necessary information about you to ensure we can fulfil your order or chosen service. This includes your name, address, email, mobile number and items purchased.

Where you place an order online we will need certain details in order to successfully process and complete your order. We may use third party couriers to deliver your order and will need to share your contact information with them for this purpose.

Managing Your Marketing Preferences

At any point that you interact with us, you may be given the opportunity to opt-in to receive Caroline Randell marketing communications. Caroline Randell will only send you marketing communications where you have consented to receive them and using your preferred channels of communication. To ensure that you are still happy to hear from us, on each of our emails you will have the opportunity to opt out by unsubscribing from our marketing. You can also contact us at info@carolinerandell.co.uk at any time to manage your preferences or remove your details. If you do nothing, we will assume that you are happy for Caroline Randell to continue to send you marketing communications in the same way.

Joining our boutique members club.

The most exclusive news and events, products and services is reserved for our members club. Should you become a member and opt in to hear about our news and exclusive offers, we will contact you about the many benefits by your preferred method including exclusive events, promotions, offers and special discount days.

As part of this members club, we can contact you by email and/or text if you have opted in. We will keep track of your previous purchase history, your personal preferences and any wish lists that you have set up. We do this to offer you a tailored shopping experience with bespoke emails that are relevant to your preferences and to delivery the best possible customer experience.

We understand that as part of this, you may share with us sensitive information about your personal preferences. Caroline Randell will always ensure that we have your consent to use this information. You can discuss and change any of these details at any time by contacting us.

Shopping Online

When you visit carolinerandell.com, we collect information about your device to ensure we can continue to drive innovation and improve usability to benefit your online shopping experience. Information can be collected through your IP address or through cookies placed on your device. Some cookies are needed for the proper functioning of the website. Examples of where these cookies are used include: to store how many items are in your shopping bag, to determine anonymously when you are signed in, to determine which currency we should use based on your preferred delivery location when displaying prices to you, and to allow you to move back and forth between browser screens. Other cookies are used for analytics purposes such as Google Analytics, which help us understand how and when you first visited our site, the frequency of your visits and the duration of time spent on our site.

When you make a purchase on carolinerandell.co.uk, we will collect information about you to ensure we can fulfil your order or chosen service (including your name, contact details and delivery address). You will be offered the opportunity to use our guest checkout path or to create an online account on our website. In order to register an online account, we will ask you for your name and contact details. You will also be asked to create a password. Once you have created an account, this will serve as a platform to update your marketing preferences.

Competitions, Prize Draws, Giveaways And Offers, Events

When you participate in a competition, prize draw, giveaway or offer, or sign up to attend one of our events, we will collect information about you. This information will be used to administer competitions and manage events, including securing your registration at an event, and selecting and contacting prize winners. Your information will be deleted shortly after the promotion or event has finished, unless you have signed up to receive marketing communications from us.


To ensure your safety and for the prevention and detection of crime, CCTV is in operation at our boutique. Please be aware that if we are requested to provide CCTV images of you or any other personal information relating to you by the police or any other regulatory or government authority investigating suspected illegal activities, we are obliged do so.

How Can You Manage The Information We Hold About You?

As part of our commitment to exceptional customer service, where you have provided your consent, we personalise your experience, by only sending marketing communications about the most exclusive products, services and events that we believe you will be interested in. You have always been able to opt-out of these communications. You can also unsubscribe from individual email marketing communications via the “Unsubscribe” link at the bottom of each of our email marketing communications. You can also contact us directly at info@carolinerandell.co.uk or call us on 0208946671

Should you wish to know more about what information we hold about you including making changes to, or requesting the deletion of information that we hold about you, you are also entitled by law to do so. You can make such a request by emailing us at info@carolinerandell.co.uk

How Do We Keep Your Information Secure?

We make sure that we have information security measures in place to keep your information secure. Where we ask third parties to work on our behalf, before sharing information we always make sure that they have sufficient information security measures in place.

Contacting Us

When you contact Caroline Randell through any channel (including by phone, post, email or social media), we will collect information about you in order to respond to your query, request or feedback.

How Will I Know If This Privacy Policy Changes?

If we specifically change the way in which we use your personal information or if we need to notify you about a change to the information that we hold about you, we will specifically contact you.

Any future changes to our Privacy Policy will be updated online at carolinerandell.co.uk with the last date of update displayed at the bottom. We encourage you to check this site periodically to learn about the information that we collect, use and share.

This Privacy Policy was last updated in May 2018.


Security of our website is of utmost importance to us. Our site uses software to provide high-level encryption technology. Although we use advanced security measures to protect your information against loss, misuse and alteration, as is the case with all computer networks linked to the internet, we cannot make absolute guarantees over the security of the information you provide over the internet and as such we cannot be held responsible for it.

Never send any sensitive information, such as passwords or credit card information, via email.

Where you have chosen to create a password to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Our Payment Service Provider is Sage Pay – the largest independent payment service provider in the UK and Ireland. Sage Pay provides a secure payment gateway (Level 1 PCI DSS), processing payments for thousands of online businesses, including ours. It is Sage Pay’s utmost priority to ensure that transaction data is handled in a safe and secure way.

Sage Pay uses a range of secure methods such as fraud screening, I.P address blocking and 3D secure. Once on the Sage Pay systems, all sensitive data is secured using the same internationally recognised 256-bit encryption standards. Sage Pay is PCI and DSS (Payment Card Industry Data Security Standards) compliant to the highest level and maintains regular security audits. They are also regularly audited by the banks and banking authorities to ensure that their systems are impenetrable.

In addition, you know that your session is in a secure encrypted environment when you see the https:// in the web address, and/or when you see the locked padlock symbol alongside the URL.