Shop for stunning and perfectly-fitting lingerie that makes women feel confident and proud about their femininity. For more than 150 years, Prima Donna has been committed to helping women feel feminine and beautifulby creating fashionable lingerie with the very the best support.
Prima Donna swimwear has been created and designed for women who demand better fitting swimwear pieces. From bikinis to swimsuits, you will find a collection that is sized by bra size, meaning you can find a swimsuit that fits on the cups, around the body and also on the bum!
All Prima Dona collections are inspired by female role models through the years, from Greek goddesses to romantic heroes and modern superwomen. Strong, romantic, funny, cool, and sophisticated: An ode to all aspects of femininity.