My journey into the world of lingerie started aged 16 in my mother’s Warwickshire boutique. Working weekends, I quickly gained an early appreciation for beautiful lingerie and saw first-hand the transformative power of a well-fitted bra.

After graduating from university, I took up a role at Rigby & Peller’s as a fitting consultant and swimwear specialist. It was here I discovered the struggle and frustration customers endured after years of wearing ill-fitting, uninspiring bras purchased from high street department stores.

Intent on helping women to fall back in love with their lingerie drawer, my team and I want to ensure each customer walks away with something special, but supportive that can be loved and worn every day.

It’s for this reason that I’ve trained my team to offer each customer an unrivalled complimentary bespoke fitting service. Unlike other lingerie retailers we fit by eye rather than measuring tape. This allows us to consider a customer’s shape as well as size and identify a series of recommendations based on our in-depth product knowledge.

Our range includes bras, knickers, swimwear and nightwear available in a variety of colours and styles. Each set and separate that makes its way into our handpicked collection has been meticulously tested against a high criteria that assesses comfort, design, longevity and fit.

We help our customers to build an effective lingerie collection that complements their wardrobe and can be enjoyed for years to come.