Swimwear Trends 2024

Let’s dive into the exciting world of swimwear trends for 2024. Whether you’re planning a beach vacation or simply want to stay stylish by the pool wearing your designer swimsuit, these trends will have you looking fabulous:

1. Coquette Aesthetic Continues

The ultra-feminine coquette aesthetic is making waves in swimwear. Expect to see:

  • Bows: Adorning bikini tops and one-pieces.
  • Baby Pink: A soft, romantic hue.
  • Ruffles: Adding playful texture.
  • Ruching: Creating flattering silhouettes.

Pictured below is Melissa Odabash Tampa swimsuit that comes in a joyful and flirty shade of pink.

2. Sustainable and Earth-Friendly Styles

Swimwear is leading the way in sustainable fashion. Brands are incorporating ethical efforts into their designs. Say goodbye to fast-fashion suits that last only a few months. Instead, opt for swimsuits made thoughtfully and sustainably.

3. High-Cut Leg Swimsuits

High-cut leg swimsuits are back! These elongate your legs and add a touch of retro flair. Perfect for sunbathing or beach volleyball.

One of our personal favourites this season is this beautiful Moon swimsuit by Pain de Sucre

5. Swim Skirts

Swim skirts are versatile and flattering. They offer a bit more coverage without sacrificing style. Pair them with a bikini top or tankini for a beach-ready look.

6. Beach Throw-Ons

Layering is in! Lightweight cover-ups, such as mesh sarongs and loosely gauged knitwear, are perfect for transitioning from the beach to the bar.

We particularly like these bright, sunny and strikingly elegant maxi skirt and sensual dress, both by Pain de Sucre


7. Blingy Built-In Hardware

Swimsuits with built-in hardware—think metallic rings, chains, and embellishments—are adding a touch of glam to beachwear.

8. Invisible Shaping Technology

Swimwear is getting smarter. Look for suits with invisible shaping technology that flatters your curves and provides support where needed.

This classical black swimsuit from Prima Donna is one of our bestsells. Browse shaping swimsuits.

Remember, swimwear is not just for the beach—it’s a fashion statement. So, whether you’re lounging by the pool or catching some waves, make a splash with these trendy styles! 

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