Conditions Apply believe the future of true luxury to be about beautifully handcrafted products made with integrity, authenticity and transparency. They use sportswear fabrics alongside traditional techniques and processes to achieve pieces which would otherwise be impossible to mass produce due to its complex mix of processes, techniques and materials.
They have built a contemporary approach to “Wabi Sabi” - the Japanese art of finding beauty in imperfection. It celebrates cracks tears and marks – traces of weathering and time. It is a philosophy, a world view as well as an aesthetic which include asymmetry, austerity, intimacy and material’s innate nature.