Aubade Lingerie

Aubade is one of those rare French lingerie brands that manages to be both deeply sensual and impeccably crafted. Founded in Paris in 1875, it is one of the oldest lingerie houses in the world, and that heritage shows in everything from the quality of the lace to the way a bra sits on the body. Aubade has always understood that beautiful lingerie isn't just about how it looks — it's about how it makes you feel. Seductive, elegant, and unmistakably French, it has been a cornerstone of our collection at Caroline Randell since we opened in 2009.

Aubade is a wonderfully versatile brand for a wide range of women. The collections run from A to G cup, and one of the things we particularly love is that in recent seasons Aubade has introduced beautifully engineered styles in fuller cup sizes that don't sacrifice on shape or neckline. If you're a D cup or above and have struggled to find a low-cut plunge bra that actually supports you, Aubade is worth exploring — the fit is exceptional and the results are genuinely flattering. Whether you're looking for something delicate and romantic for everyday wear, or a statement set with a bit more edge, there will be a collection here for you. Styles are updated each season, so if something catches your eye, it's worth snapping it up. The one exception is Rosessence, which we keep in stock year-round as a perennial favourite.

I'll be honest — Aubade is the brand I wear myself, which tells you everything about how much I trust it. We've stocked it since Caroline Randell first opened its doors, and over the years we've fitted hundreds of women into Aubade pieces, so we know the collections inside out. If you're unsure which style or collection is right for you — whether that's finding the best plunge shape for your cup size, or navigating a new season's range — please don't hesitate to get in touch by phone or WhatsApp. We offer personal fitting advice and are always happy to guide you to the right piece before you buy.

We ship Aubade lingerie worldwide, with complimentary UK delivery on orders over £125. You can also browse our full lingerie collection or explore our edit of French lingerie if you'd like to discover more.

Frequently Asked Questions About Aubade Lingerie

Is Aubade made in France?

Aubade lingerie house was founded in 1875 in Paris. Since then it became one of the most known French lingerie brands, with lingerie boutiques in Geneva, Zurich, Copenhagen and other big cities around the world. 85% of Aubade production is carried out in Tunisia, however, the brand carries Parisian DNA, thanks to marketing, creative, R&D and other departments located in the heart of Paris.

Who owns Aubade?

Lingerie brand Aubade is now owned by the Calida Group, a Swiss company that owns a number of premium underwear brands.

Is Aubade a good lingerie brand?

Aubade underwear is sexy and beautiful in an elegant, erotic, truly French way. It is not only about the looks, throughout time Aubade came up with many inventions too. They were the first company to introduce matching coloured sets to the market as well as invented the front fastening bra and even the first strapless bra. In a way, they have shaped the women's lingerie industry the way we know it today.

Aubade Collaborations

Aubade, the French lingerie brand, has engaged in several notable collaborations with designers and artists to create exclusive and limited-edition collections. Some of the prominent collaborations have included partnerships with Christian Lacroix, resulting in bold and artistic lingerie pieces; a fusion of Eastern and Western aesthetics with Japanese designer Yoko Kakinohana; and a blend of futuristic fashion with Courrèges. These collaborations have allowed Aubade to infuse unique creativity into their lingerie, often featuring intricate embroidery, vibrant colours, and luxurious materials. While these collaborations showcase a fusion of fashion and lingerie, they also offer lingerie collectors and fashion enthusiasts the opportunity to own distinctive and sophisticated pieces that reflect various design influences.

Does Aubade cater for larger cup sizes?

Yes — Aubade runs from A to G cup, and in recent seasons the brand has invested in beautifully engineered styles for fuller cup sizes that don't compromise on neckline or shape. If you're a D cup or above and have struggled to find a supportive plunge bra with a lower cut, Aubade is well worth exploring. Get in touch by phone or WhatsApp and we'll point you to the right styles for your size.

Is Aubade true to size?

Generally yes, though as with all European lingerie brands it's worth knowing that Aubade uses EU sizing. If you're unsure how your UK size translates, we're always happy to help — just contact us before you order and we'll guide you through it.

Which Aubade styles are available year-round?

Aubade works in seasonal fashion collections, which means most styles come and go throughout the year. The one exception is Rosessence, which we keep in stock year-round as a perennial bestseller. If you spot a seasonal style you love, it's worth buying when you see it.

Where can I buy Aubade lingerie in the UK?

Aubade is stocked by a select number of specialist lingerie boutiques in the UK. At Caroline Randell, our luxury lingerie boutique in Wimbledon Village, London, we have stocked Aubade since 2009 and carry a carefully curated edit of the current collections. We also ship worldwide with complimentary UK delivery on orders over £125.

Aubade Customer Bra Reviews

The bra is very comfy while also very sexy with its stretch lace.
I love the pieces I received. They are beautiful and fit well and feel of good quality.
Beautiful bras that fit the body like a glove. Good quality, beautiful design, so feminine.