Marie Jo Lingerie

Marie Jo is a Belgian lingerie brand with over a century of heritage behind it, part of the Van de Velde family since its founding in 1919. More than a hundred years of craftsmanship and refinement go into every collection, and it shows — from the quality of the fabrics to the consistency of the fit. It is a brand that has earned its place as one of the most trusted names in European luxury lingerie, and one we have loved and stocked at Caroline Randell since we first opened our doors in 2009.

What sets Marie Jo apart — and what our customers notice immediately — is the detail in the construction. Every underwire is triple-coated, which means it moves with the body rather than against it, and never digs in. It's a small thing that makes an enormous difference to how a bra feels over the course of a day. The collections run from A to F cup and are built around three beautifully executed core shapes: a padded plunge with removable cups, a smooth and lightweight T-shirt bra, and a non-padded balcony for those who prefer a more natural silhouette. Each shape appears across multiple collections in a wide range of colours — including new fashion shades introduced every season — so once you find a style that works for you, you can keep adding to your wardrobe with confidence. The sizing is exceptionally consistent across the brand, which makes rebuying straightforward and removes the guesswork. Perennial favourites include Avero, Jane and Tom, each offering the same core shapes in their own distinct personality. Marie Jo is also certified Standard 100 by OEKO-TEX, meaning every fabric is independently tested and verified to be free from harmful substances — good for your skin, and good for the planet.

I wear Marie Jo myself, which tells you something about how much faith I have in this brand. We've been fitting customers into it for over fifteen years and we know the collections inside out — which shapes suit which body types, which colours are arriving each season, and which styles work best for particular needs. If you'd like a personal recommendation before you buy, we're always happy to chat by phone or WhatsApp.

We ship Marie Jo worldwide, with complimentary UK delivery on orders over £125. You can also browse our full lingerie collection or explore our wider edit of French lingerie to discover more of the European brands we love.

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